Despite initial hints at a decline in subtle, HBO Succession-style luxury, Reddit data reveals a 94% increase in discussions around 'stealth wealth' over the past year.
Redditors are veering away from conspicuous displays of wealth, favoring understated elegance and quality over flashy logos.
"Reddit has a higher percentage of high income folks - $200 to $500k in salary - than any other social media platform" explains Rob Gaige, head of global insights at Reddit.
#luxury-consumer-behavior #reddit-insights #shift-in-purchase-decisions #stealth-wealth #quiet-luxury
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