Something has changed about the way social media content is presented to us. It is both a huge and subtle shift.
Until recently, types of content were segregated by platform. Now Instagram reels post TikTok videos, which post Instagram reels, and all are posted on X.
All social media apps now have the equivalent of a For you page, a feed of content from people you don't follow, and which, if you don't consciously adjust your settings, the homepage defaults to.
The result is a system that incentivises the creation of con.
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