Clif Bar is rolling out a new brand platform and integrated marketing campaign titled 'Raise Your Bar', aimed at athletes including runners and bikers. The campaign, which begins with digital ads on February 3, showcases athletes overcoming challenges, emphasizing resilience and growth. A notable aspect of this effort is its collaboration with the fitness app Strava, featuring co-branded content and themed challenges. This initiative aims to capture the expanding protein bar market, highlighting new product innovations like an 11-gram protein cookies and creme energy bar while strengthening community engagement among fitness enthusiasts.
Clif Bar's new campaign, 'Raise Your Bar', targets athletes while introducing a cookies and creme energy bar, emphasizing the rewards of an active lifestyle.
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