'One million downloads is a huge milestone for The Hangar,' said Mike Polydoros, CEO and Co-Founder. 'As I like to say, each download represents an asset that's being used by exhibition to market a movie - it's a social media post, a banner in a newsletter, a mobile push notification. With this milestone, The Hangar has now contributed to one million marketing activations from exhibition.'
'What we're seeing is a real commitment to exhibition's digital marketing channels,' said Will Preuss, President and Co-Founder. 'Exhibitors are looking to promote films in more meaningful ways, which includes developing new tools to target moviegoers.'
'We have a unique bird's eye view of the landscape,' added Polydoros, 'allowing us to share these insights and trends with our partners in real-time.'
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