Xiaohongshu has surged to the top of the U.S. iPhone download charts, overtaking TikTok as users seek alternatives amid impending legal challenges for the platform.
Users have flocked to Xiaohongshu and Lemon8, labeling themselves as 'TikTok refugees', reflecting the growing concerns regarding TikTok's potential ban in the U.S.
The increase in popularity of Xiaohongshu and Lemon8 indicates a significant user shift towards platforms perceived as safer amid national security concerns regarding TikTok.
Xiaohongshu, functioning much like Instagram, has adapted features such as e-commerce and livestreaming to attract users, including those moving from TikTok.
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