"Chevrolet is proud to continue its collaboration with NNPA on Discover the Unexpected, providing HBCU students hands-on learning and development opportunities in addition to a platform to share their experiences," said Steve Majoros, vice president of Chevrolet Marketing, in a 2022 news release.
By investing in Black media through the newspapers and independent marketing agency Carol H. Williams Advertising, Chevrolet developed a new brand perception that encouraged inclusivity at the core of its values.
According to Ad Age, the 10-week program offered journalism and marketing internships to 10 HBCU students. It also sought to fulfill a need for better strategies when engaging with the Black community.
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