The overall consumer products and goods market is shrinking due to post-pandemic purchasing declines and inflation, driving the need for strategic foresight among CEOs.
The rise of invisible commerce marks a significant shift in consumer behavior, where streamlined purchasing has led consumers to barely notice transactions while brands lose critical interaction points.
CEOs must adopt a mindset that embraces digital-native strategies to compete effectively, leveraging brand equity to navigate the rapidly changing commerce landscape.
Without the physical or digital aisle, brands must focus on maintaining visibility and ensuring flawless fulfillment to uphold consumer loyalty in an increasingly competitive market.
#consumer-behavior #invisible-commerce #strategic-foresight #digital-transformation #market-competition
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