Cameo's pivot to CameoX is a response to its struggles, allowing lesser-known creators to expand their reach and mark a shift towards inclusivity in talent.
The company has transformed its approach by making CameoX inclusive for creators to join, contrasting its previous strategy where it handpicked talent, rejecting over 100,000 applications.
CameoX aims to align with platforms like YouTube and Twitch by enabling creators to self-enroll, reflecting a significant shift in the company's business model.
Amidst financial turbulence, including layoffs and a reduced valuation, CameoX has onboarded 31,000 creators who generated millions in bookings, showcasing its new strategy.
Collection
[
|
...
]