Cats Compete in Sheba's March Madness-Style Tournament
Briefly

Devised by agency AMV BBDO, The Gravy Race is a single-elimination competition featuring cats with a combined follower count of 55 million.
Eagle is also providing highly enthusiastic play-by-play coverage of each round of the race, which begins March 29 on TikTok and Instagram.
Read at Adweek
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