Cat McGinn launches Liminal & Co
Briefly

Cat McGinn launches Liminal & Co
Liminal & Co. is a bespoke agency focused on boosting artificial intelligence capability for marketers and agencies. Services span strategy, executive narrative, and experience design. The agency aims to help teams understand what AI adoption looks like in practice. Work includes executive narrative and leadership communication for leaders. It also includes event strategy and experience design for organisations translating brand strategy into live moments. The founder has long experience across marketing, strategy, journalism, ghostwriting, and authorship. She previously held senior strategy roles at Apparent and Mindshare and a senior marketing role at The Australian College of Midwives. She also curated events including Mumbrella360, HumanAI, Remade, and Unlock.
"The agency will specialise in boosting artificial intelligence capability for marketers and agencies, spanning strategy, executive narrative, and experience design."
"Her focus with Liminal & Co would be helping marketing and agency teams understand "what adoption actually looks like in practice"."
"This work would span executive narrative and leadership communication for leaders, as well as event strategy and experience design for organisations looking to translate brand strategy into live moments."
"During her time at Unmade and Mumbrella, she curated events from Mumbrella360, HumanAI, Remade and Unlock."
Read at Mumbrella
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