People love to see something that's going to make them laugh.
We got to work like two days after we posted it and it had like a thousand likes. And now it's at 2.9 million. And we're sitting here like, 'real people are watching this and enjoying it.'
This less serious and fun style of marketing has been gaining in popularity, with big companies like Wendy's roasting people on Twitter and Duolingo posting funny trends on TikTok.
Sometimes we call it clapping back at folks on social media, but I think it humanizes the brand.
#mockumentary-style #the-office-inspiration #humor-in-marketing #social-media-trends #brand-humanization
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