As Salvitti noted, 'This new wave of tools allows brands to engage with consumers in more personalized and impactful ways...helps brands manage their workflows efficiently.'
Salvitti said: 'AI has the power to improve the effectiveness of media spending...identify consumer behaviour patterns to predict channel performance accurately...'
Cross-functional teams are essential for growth, with up-skilling necessary due to tech overload...needed more than ever, especially with rising AI and automation.'
Salvitti commented: 'AI won't take jobs away, but has the potential to...'
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