"Google's conduct has hindered competitors from competing on their own merits. This is detrimental to Canadian advertisers, publishers and consumers. We are taking this case to the Tribunal to stop this behavior and its harmful effects in Canada," Competition Commissioner Matthew Boswell said.
"According to the agency, Google strengthened its market dominance by illegally linking its various ad tech tools. In addition, Google allegedly rigged auction dynamics by giving its own tools preferential access to ad inventory and sometimes accepting negative margins to disadvantage competitors."
"In a statement to Reuters news agency, Google called the complaint baseless. The company stated that the complaint 'ignores the intense competition where ad buyers and sellers have plenty of choice and we look forward to making our case in court.'
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