Canada’s Competition Bureau has filed a lawsuit against Google for alleged anti-competitive practices in online advertising, seeking penalties and a divestiture of certain advertising tools.
Google asserts that the online advertising market remains highly competitive and claims its advertising tools are beneficial for businesses and content creators, challenging the accusations.
The lawsuit in Canada aligns with a broader scrutiny of Google’s advertising practices, including similar legal actions by the U.S. Justice Department and investigations in the EU.
In response to ongoing regulatory challenges, Google has proposed selling its ad exchange to the EU, but publishers argue that this offer does not adequately address competition concerns.
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