Sports broadcasting's rapid transition to streaming is evident as linear TV's grip weakens, demonstrated by record-breaking viewership figures across both traditional and digital platforms.
The Euros final garnered a peak audience of 24.2 million on traditional television, showcasing that, despite shifts, live sports still attract massive audiences.
Warner Bros Discovery's streaming surged during the Olympics, highlighting a 77% increase in subscribers and solidifying the shift towards on-demand sports consumption.
The BBC's streaming record during the Olympics, with 218 million streams, illustrates the public's demand for accessible sports coverage amidst transforming broadcasting rights.
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