Every time Bell, a Saks Fifth Avenue stylist in Troy, Mich., closed a sale, she asked the buyer to show off their purchase on Instagram and tag her account, @tyler.saks. Bell posts Saks inventory multiple times a day on Instagram Stories.
Now, despite a return to relative normalcy, salespeople at department stores like Saks, Neiman Marcus and Nordstrom are using Instagram, and to a lesser extent TikTok, Facebook and LinkedIn, to attract new, often younger audiences and expand their reach beyond local shoppers.
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