"Meta Platforms (NASDAQ: META), one of the leading social media companies, went public in 2012. Since then, the stock has performed exceptionally well. Its returns over this period are well above those of broader equities. However, some might argue that it's too late to get in on the bandwagon. Meta Platforms is now worth almost $2 trillion. Can the stock still generate life-changing returns? Let's find out."
"Meta's bread and butter is advertising. The company boasts a portfolio of social media brands that includes Facebook, Instagram, Messenger, and WhatsApp. It has more than 3 billion daily active users across these platforms as of the end of the second quarter of 2025. The sheer volume of Meta's ecosystem makes it an attractive place to run ads, but the company goes even further."
Meta Platforms operates a portfolio of social apps including Facebook, Instagram, Messenger, and WhatsApp, reaching over 3 billion daily active users. The primary revenue driver is advertising, supported by extensive user data that enables precise audience targeting and cost-effective ad campaigns. Second-quarter revenue rose 22% year over year to $47.5 billion, and earnings per share increased 38% to $7.14. AI is enhancing ad monetization and creating additional revenue opportunities across the ecosystem. The company's scale, data assets, and product suite support continued advertising strength, and the stock remains attractive to long-term investors despite potential headwinds.
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