Campaigns ride the meme wave as 2024 election cycle heats up
Briefly

"The concept of 'flipping the meme' has been around for a long time in American politics. It's when a candidate embraces a meme in a self-deprecating way that inoculates them."
"This style of communication is most effective when it's based in truth and reflects who the candidate is. Humor is certainly when Trump is at his best - 2016 Trump was funny."
Read at Axios
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