"We decided to stand for genuine connection, and stand against constant connection that distracts and divides," said UScellular CMO Eric Jagher.
"The problem is when the technology gets out of place, and it prohibits you from connecting to the people around you that really matter most."
UScellular launched Phones Down for 5, encouraging consumers to put their phones down for five minutes, five hours or five days.
In a 60-second ad, Alanis Morissette - the singer-songwriter behind the '90s classic 'Ironic' - appears and narrates the ironies of the smartphone age.
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