Skims Lab is Skims' first TV campaign, featuring Kim Kardashian on a space ship overseeing a high-tech R&D process by Kim clones.
Wieden + Kennedy collaborated with Skims to scale up to a national level and engage Gen Z with storytelling, overcoming challenges to craft 'Skims Lab.'
Chief Creative Officer Azsa West highlights Skims' desire for broader visibility and the agency's goal to create resonant work targeting a younger audience.
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