BuzzFeed Still Sees AI As The Savior Of Its Slumping Ad Business | AdExchanger
Briefly

Ad revenue dropped 22% YOY to $21.4 million. Content revenue fell by 19% to $13.1 million. Commerce and other revenues were down 9% to $13.1 million.
BuzzFeed needs to turn its revenue decline around if it wants to see those plans realized. Its investments in AI-generated content aim to boost programmatic demand.
BuzzFeed unloaded Complex at a nearly $200 million loss, aiming to bring stability to its business. Unifying BuzzFeed's and Complex's sales teams proved challenging.
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