* By Kristina Monllos
As marketers continue to build out in-house agencies - creative, media or otherwise - offering the talent that joins said agencies the ability to crack major campaign moments like the Super Bowl is necessary, according to in-house agency execs.Cash-back platform Rakuten will run its second Super Bowl spot by its 45-person in-house team this year.
As marketers continue to build out in-house agencies - creative, media or otherwise - offering the talent that joins said agencies the ability to crack major campaign moments like the Super Bowl is necessary, according to in-house agency execs.Cash-back platform Rakuten will run its second Super Bowl spot by its 45-person in-house team this year.
[
add
]
[
|
|
...
]