According to research by Zendesk, nearly three out of five consumers report that good customer service is vital for them to feel loyalty toward a brand, leading to a customer lifetime value that's 600%-1,400% higher than a Detractor, according to Bain.
Likewise, in the realm of business, as many as 70 percent of consumers want brands to take a stand on social and political issues. That is why Brands with a "Just Cause" are able to align, inspire, and galvanize their stakeholders into coordinated action.
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