"We have a duty of care as custodians of this incredible distillery to best reflect and capture the true essence of Bowmore, out of both respect to all that has been achieved so far but equally out of a desire to ensure we honor the spirit as we know it today," said Kirsteen Beeston, Bowmore's director of marketing.
This new branding will be first showcased on Bowmore's eight new whisky releases, which are separated into two new boutique collections. The first, the Bowmore Sherry Oak Collection, features four spirits that showcase the distillery's ability to layer flavor via the very best European oak sherry casks.
In place of the previous predominantly white branding, the brand's new look is dominated by a brooding shade of black in homage to one of its most iconic expressions, Black Bowmore, which was distilled in 1964.
The Bowmore Appellations series also looks to Europe, but this time to the continent's finest wine producing regions. From the vineyards of Bordeaux and Burgundy to the port houses of the Douro Valley, the four Appellations representations showcase the distillery’s innovative approach.
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