The team will be called BOS Nation Football Club, with 'BOS Nation' being an anagram of 'Bostonian,' the team's controlling owner Jennifer Epstein explained during the announcement.
The marketing campaign was called 'Too Many Balls' to point out the success of men's sports and that it's now time for a women's team to be in the spotlight.
BOS Nation released a statement Wednesday, admitting they 'missed the mark' on the launch campaign.
However, in BOS Nation's social media video, the Boston Fleet - Boston's PWHL team - was left out.
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