Edwards' casual TikTok video about her favorite pair of boots went positively viral, earning over 680,000 views, 43,000 likes, 12,000 saves, and 190 comments.
"I've said it before, and I'll say it again: Tony Bianco boots are the best boots," Edwards says in the video, which she clarifies is not sponsored.
"They are the most reliable thing in my life," Edwards stated about her boots, highlighting the impact of personal recommendation on follower engagement.
The success of Edwards' video exemplifies how social media, particularly TikTok, can serve as a powerful platform for fashion inspiration and influence.
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