Aurea has acquired The Body Shop's assets to revitalize the brand and maintain the operation of its remaining UK stores, crucial for customer connection.
The Body Shop, founded in 1976, faced administration after failing to recover from losses, which left it with over £276 million in debt at the time.
Mike Jatania emphasized the importance of the stores in connecting with customers and indicated future evaluations to ensure optimal performance.
Aurea's acquisition marks its largest transaction to date, with plans to reclaim The Body Shop's leadership in the ethical beauty market it helped establish.
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