"By having my partner be Kevin Durant and having the network that I had, I realized that we had all this ammunition to build a platform," Kleiman said.
"Celebrity is a shortcut," said Jeff Weiner, a partner at experiential agency Work x Work. "Someone with a lot of social capital willing to lend it to you can kick-start a flywheel effect, with the hope that eventually you can operate without them."
[
add
]
[
|
|
...
]