Smokey Bear's 'Only You Can Prevent Forest Fires' message remains a fire safety hallmark. Notable influencers like Bill Nye and Brian Tyree Henry join the celebration.
Celebrations include tributes from celebrities like Bill Nye, Mychal Threets, and contributions from artists, TikTokers, and culinary experts.
The year-long campaign features a vibrant influencer marketing blitz, aiming to spread Smokey's fire prevention message through social media platforms.
FCB Chicago kicked off the celebrations with the 'Decades' short film in February, followed by print ads and out-of-home materials.
#smokey-bear #80th-birthday-celebration #influencer-marketing #wildfire-prevention #celebrity-contributions
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