Bill Lawrence unfiltered: How Scrubs, Ted Lasso, Shrinking, and Rooster became hit shows

"Bill Lawrence, the showrunner behind Scrubs, Ted Lasso, and Shrinking, explains his creative process, from finding the emotional core of a story to surviving writer's block, writing through a pandemic, and building shows that can make you laugh one second and gut-punch you the next."

"from finding the emotional core of a story to surviving writer's block, writing through a pandemic, and building shows that can make you laugh one second and gut-punch you the next."

"The final deadline for Fast Company's Brands That Matter Awards is Friday, May 15, at 11:59 p.m. PT. Apply today."

Creative work begins by locating the emotional core of a story. The process includes pushing through writer’s block and continuing to write despite obstacles. Writing can continue through major disruptions such as a pandemic. Show creation focuses on crafting moments that make audiences laugh and then deliver gut-punch emotional turns. The goal is to build storytelling that sustains both comedy and deeper feeling in close succession. Deadlines for brand recognition programs require timely applications to be considered.

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