Efforts by tech giants like Apple, Google, Meta, and TikTok to provide ad transparency are inadequate. Most platforms lack essential data and functionality, hindering research and oversight.
The report highlights a significant gap in platforms' ad oversight tools, failing to deliver the needed transparency for monitoring the impact of very large online platforms on upcoming elections.
Lack of crucial data and tools hinders researchers from studying Big Tech's impacts effectively, posing challenges in holding wealthy companies accountable for business practices that rely on boosting user engagement for ad revenue.
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