Big brands could pivot easily if TikTok goes away. For many small businesses, it's another story
Briefly

"I'm not the kind of marketer who wants to put all their eggs in one basket anyway," said Jeremy Lowenstein, chief marketing officer for Milani Cosmetics.
A lot of "What ifs" still surround a bill the U.S. House passed this month that would mandate TikTok’s Beijing-based parent company, ByteDance, to sell its stake in the platform.
Read at WPXI
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