The #CécredWashDay campaign by Cécred, Beyoncé's new hair care line, provides TikTokers a chance to be 'billboard famous' by sharing haircare videos on TikTok with the specific hashtag.
Cécred's outdoor campaign includes digital billboards in major cities like New York City, Los Angeles, and Chicago, featuring creators demonstrating hair and scalp care routines, emphasizing the joy of the wash day ritual and hair health.
Beyoncé shared her inspiration for Cécred, highlighting her early exposure to entrepreneurial women in her mother's salon and expressing excitement for others to experience what she has created in the hair care line.
Dive Billboards, the provider of the digital billboards for Cécred's campaign, is recognized for its expertise in digital out-of-home advertising.
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