Behind closed doors: the intrigue and reality of platform marketer councils
Briefly

CMOs cozying up to Meta execs despite public show of opposition is reminiscent of scenarios in the ad industry like X and Linda Yaccarino's charm offensive.
Client councils like X's serve to convert skeptics into believers, as demonstrated by the positive impact of Yaccarino's leadership and pitches on ad executives.
Read at Digiday
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