barrettSF Animates the Art of the Deal for goSeek Ad Campaign

"In the world of cheap, there is both good and bad. Finding exactly what one wants, at the lowest possible price, is good cheap. Everything else is bad cheap. Using repetition to reframe the value proposition, the spots showcase goSeek as the go-to site for the lowest hotel prices. In one spot, it's easy to see why discount meat is "Bad Cheap" and discount hotels are "Good Cheap.""

"In another, a discount swing set that ultimately sends a young girl soaring is easily identifiable as "Bad Cheap," while discount hotels are once again labeled as "Good Cheap." Using repetition to reframe the value proposition, the spots showcase goSeek as the go-to site for the lowest hotel prices. In one spot, it's easy to see why discount meat is "Bad Cheap" and discount hotels are "Good Cheap.""

"goSeek is a challenger brand with a very real point of difference, in a category where smart advertising can make a massive impact. We're incredibly excited to help the goSeek team take the brand to the next level. The 15-second executions are currently airing on Facebook and YouTube as pre-roll, and other extensions may roll out at a later date. In addition, bSF also created display ads and stills for the site."

"It's extraordinarily difficult to stand out in the online travel category given that amount of ad spend by established players. But these spots stand out in a field of sameness, and we're confident they'll capture the attention of the value-conscious traveler, who truly is seeking out "Good Cheap" for their next trip."

goSeek launched two 15-second animated spots created by barrettSF to show the difference between “Bad Cheap” and “Good Cheap.” “Good Cheap” means finding exactly what one wants at the lowest possible price, while “Bad Cheap” covers everything else. One spot contrasts discount meat as “Bad Cheap” with discount hotels as “Good Cheap.” Another spot labels a discount swing set that ends up sending a young girl soaring as “Bad Cheap,” while discount hotels are again “Good Cheap.” The campaign uses repetition to reinforce goSeek as the go-to site for the lowest hotel prices. The videos run as Facebook and YouTube pre-roll, with additional display ads and stills created for the site.

Read at Thedrum