"In the almost two-minute-long short film posted on Wednesday, a group of ballerinas from Ballet West, a Salt Lake City-based ballet company, perform on stage while Neeleman watches. As the camera zooms out on Neeleman, her lower body becomes visible, and she reveals a baby bump underneath her checkered maxi dress."
"Neeleman is a Juilliard-trained ballerina (which inspired the name of her ranch and social media handle), but quit professional dance after college to be a mom and homemaker. The protein powder ad plays on this narrative, as Neeleman is later pictured, sipping what looks like a protein smoothie, in front of an expansive, mountainous landscape."
"Neeleman has over 20 million followers across social media, and her "traditional" lifestyle splits opinions. Some fans find it an inspiration, while others lament what they see as her abandoning her dream career soon after she married Daniel Neeleman in 2011."
Hannah Neeleman, a Juilliard-trained ballerina and co-founder of Ballerina Farm, announced her ninth pregnancy through an advertisement for Farmer Protein, her protein powder brand launched in October 2024. The two-minute film features ballerinas from Ballet West performing while Neeleman watches, eventually revealing her baby bump in a checkered maxi dress. Neeleman and her husband Daniel, whose father founded JetBlue Airlines, operate their lifestyle brand from their Utah farm, selling farm goods including raw milk, bread, and meat. Neeleman quit professional dance after college to become a homemaker and mother. Her traditional lifestyle attracts millions of followers across social media but remains divisive, with some viewing it as inspirational while others criticize her career departure.
Read at Business Insider
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