"In the era of synthetic social, where AI slop has flooded timelines, brand marketers and agency execs have largely shrugged off concerns. The low-effort, mass produced, AI-generated content, known as AI slop, could have ripple effects on the marketing industry - misinformation, brand copyright, IP and social media saturation. Still, marketers seem unfazed, according to four brand marketers and agency execs Digiday spoke with for this piece."
"The rise of AI generated content has been notable. Thanks to Sora, OpenAI's text-to-video app, the lines between human and machine-made content are blurrier than ever. The app allows users to create cameos, in which they can bring themselves and friends into a Sora video. OpenAI has said users can revoke access or remove any video that includes their likeness. But already, the video generator has sparked conversations around copyright infringement and fair use."
AI-generated low-effort content, labeled 'AI slop', has proliferated across social platforms and risks misinformation, brand-copyright disputes, intellectual property issues, and platform saturation. Text-to-video tools like OpenAI's Sora blur lines between human-created and machine-generated media and raise concerns about likeness, copyright infringement, and fair use. Some platforms such as Pinterest have added controls to limit user exposure to AI-generated content. Many brand marketers and agency leaders prioritize speed, scale, and audience engagement, viewing AI-produced creative as a productivity solution rather than a primary threat to consumer trust.
Read at Digiday
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