The Las Vegas Grand Prix is quickly becoming a key event in Formula One, drawing interest from new brands and changing the audience demographic.
Driven by content creators and Netflix's 'Drive To Survive,' the F1 fanbase has diversified significantly, with women making up about 40% of it.
F1 sponsorships can be costly; LVMH's reported $100 million annual deal highlights the sport's strong market appeal for new advertisers.
Five years ago, F1's audience was predominantly white middle-aged men, but it's now attracting a more diverse group, reflecting broader cultural shifts.
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