During President Trump's inauguration, several Big Tech CEOs, including Alphabet's Sundar Pichai, were present. Their attendance was seen as a strategic move to gain favor with the administration amid ongoing antitrust challenges. Google is embroiled in critical legal battles with the DOJ, particularly focusing on its ad tech practices. The DOJ has pushed for a forced divestiture of key tools like AdX and Google Ad Manager, citing unfair competitive advantages. As industry reactions vary, there's uncertainty about the future direction of Google amidst these challenges.
Has Google actually outfoxed its detractors, with ad tech now a blip on the radar of its strategic priorities?
DOJ lawyers advocate for a forced divestiture of Google's sell-side ad tech tools, claiming it advantages itself at the expense of publishers.
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