"With our new brand platform, 'Golden is Ours,' we are going back to the roots of the brand and reigniting its iconic status as the original and most desired self-tan brand on the market," explained Corinne Chant, marketing director for FMCG and beauty.
"Around the world, being beautiful has come to mean looking healthy, wanting your skin to look like you spend all year summering," added Yelena Gaufman, strategy partner at Fold7. "We wanted to position St Tropez as the luxury base layer for that golden look."
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