As metaverse hype subsides, in-game advertising companies are focusing on their gaming roots
Briefly

This article is part of a limited editorial series, called The 2023 Notebook, and is designed to be a guide to marketing and media buying in the new year.Explore the series here.Over the past year, in-game advertising companies have hitched their cart to the metaverse.But as the cold of crypto winter seeps in, brands are becoming increasingly skeptical about the concept - and in-game advertising companies are starting to back away from it accordingly.
Read at Digiday
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