After years of pitching its suite of social media apps as the lifeblood of campaigns, Meta is breaking up with politics. The company has decreased the visibility of politics-focused posts and accounts on Facebook and Instagram as well as imposed new rules on political advertisers, kneecapping the targeting system long used by politicians to reach potential voters.
Meta's shift away from current events is forcing campaigns to upend their digital outreach in a move that could transform the 2024 election. Comparing March 2020 to March 2024, both the Biden and Trump campaigns saw 60 percent declines in their average engagement per Facebook post, a Washington Post review found, with double-digit declines on Instagram.
The Trump team has cast Meta's moves as an effort to tip the scales in favor of Biden. The Biden campaign, meanwhile, had already begun to shift its online focus, rolling out a cadre of influencers and volu...
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