As health and wellness brands brace for ad restrictions on Meta, marketers and advertisers seek more transparency

Libie Motchan, co-founder of Fulton, expressed her frustrations regarding a lack of transparency from Meta, stating that communication has been "very opaque," leaving her brand in the dark about advertising restrictions.

Meta announced additional restrictions starting January 2025, targeting health and wellness brands that may be sharing sensitive consumer data with the platform's business tools. This move aims to ensure compliance with existing terms.

A Meta representative clarified that they are updating guidelines to prevent advertisers from inadvertently sharing sensitive information through their Meta Business Tools, indicating a proactive approach to data handling.

The implications of Meta's policy changes are significant for health and wellness brands, as they may lose access to essential data for marketing effectiveness, impacting their advertising strategies.

Read at Digiday