Eurovision is being recognized by big brands like Diageo, Google, and Booking, indicating the shift from it being overlooked to now mainstream marketing engagement.
The BBC continues to show strong support for the contest, highlighting its significance with semi-finals airing on BBC One and additional programming.
Last year's Eurovision in Liverpool was a significant moment where the city fully embraced its hosting responsibility with branding, events, and public engagement.
Jerry Daykin, sharing insights as Eurovision correspondent, witnessed the evolution of Eurovision's acceptance by both the marketing community and mainstream media over a decade.
[
add
]
[
|
|
...
]