"What exactly is it that's born every minute? American showman P.T .Barnum said it was "a sucker." We might be kinder now and refer to them as "vulnerable" consumers or "under-informed" buyers. Barnum considered "suckers" to be the most gullible customers, the pushovers, the poor saps drawn to bait-and-switch deals. It's folks who believe too readily that what they're being told is true and are too easily persuaded that they're being treated fairly by a stranger who will unquestionably give them the best possible"
"that we can be treated with the kind of contempt once reserved for the naive newcomer, or the hayseed, or the ignorant young person traveling alone? Was it that profound lack of respect that provided a large international hotel chain permission to send out ads saying, in effect, "Great rooms available at prices you won't believe over the holidays!" when, in fact, there were no rooms available on those dates or at those prices?"
Consumers have every right to expect honesty, fair deals, and straightforward treatment from businesses. People should not ignore anyone who treats them or someone they know like a jerk. Fear of confrontation can allow deception and fiscal sleight of hand to continue unchecked. Careful reading of fine print helps expose two-bit practices from supposedly respectable brands. Historical examples like P.T. Barnum's label of gullible customers show enduring vulnerabilities among buyers who trust strangers' promises. Bait-and-switch offers and misleading ads exploit under-informed consumers and erode trust. False advertising by major chains demonstrates that customer service can seem like an oxymoron when respect is absent.
Read at Psychology Today
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