One of the hallmarks of Apple advertising is how it has so consistently been able to fit story, humor, and emotion into what is actually a glorified product demo.
Short, sweet, not likely to incite rage-Apple's new Macbook ads use humor and emotion to showcase processing power, battery life, and security features effectively.
Apple's internal team created successful ads like 'The Underdogs,' balancing between agency and in-house creativity.
Collection
[
|
...
]