"This is kind of a tipping moment to some extent," Bart Cammaerts, a communications and democracy researcher at London School of Economics, told DW.
Cammaerts points to the whittling down of moderation and the ramping up of Musk's own rhetoric around X's future direction as long simmering developments that may have helped to push users away.
Bluesky reported more than 1 million new users in the last week. It now has 15 million in total, while becoming the top app on the App Store.
Brands and individuals alike are citing Musk's substantial financial and rhetorical backing of Donald Trump in the US election as well as the polarizing nature of the X platform as the reason for their departures.
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