""We used our technology to reskin Fortnite characters to give them acne, and in order to clear the acne, they had to interact with these soap products around the game, and they got a speed boost as a result.""
""Advertisers spend about $8.5 billion yearly on in-game ads, but the attention that gaming garners is about $197 billion to advertisers. Advertisers want to be spending more in games.""
Max Albert, founder of Adrenaline Interactive, has developed a method to incorporate brand placements into mobile games without disrupting gameplay. His approach won him a $1 million prize at Michigan's PitchMI competition. Albert's technology allows for creative integrations, such as modifying Fortnite characters to promote products. Advertisers currently spend $8.5 billion on in-game ads, but seek better data and trust to invest more. Albert's solution aims to enhance brand visibility while maintaining a positive gaming experience.
Read at Cbsnews
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