Martijn Hoogeveen, CEO of Icecat, expresses excitement about entering the home living sector, while emphasizing the need for a deep understanding of the market challenges.
Hoogeveen notes the importance of aligning brands, distributors, and merchants on a standardized data model, which is crucial for successful integration into the product data business.
Icecat plans to maintain the Decodata brand post-acquisition to ensure a smooth transition and uphold trust among its existing market partners.
Recognizing the hurdles Decodata faced, Hoogeveen highlights the long-term commitment required to resolve complexities in developing new data categories within the industry.
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