The Upfronts are a longstanding tradition with a set schedule every year that is built on cross-industry collaboration in service of our collective agency and client partners. NBCUniversal's Monday evening Telemundo event is an integral part of this week. And with the Latino community driving massive purchasing power in our industry today, it is critical that the advertising marketplace has the chance to connect with Telemundo, the #1 Spanish-language broadcast network, especially given that it will be home to the FIFA World Cup in North America in 2026. The counterprogramming of Upfront events is unfortunate to our agencies and clients.
Historically, Upfront week has successfully maintained a schedule that best serves clients' needs and respects their limited time. It's unfortunate to learn that another event has been shoehorned into the first part of the week, as it potentially disrupts established relationships and scheduled meetings that help guide the advertising discussions we all depend on.
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